Colorado’s sleeping Giant
“Ian has quickly become one of the people I rely on most. His knowledge of social media is honestly ridiculous. Every hook, every format, every strategy – he knows what works, why it works, and when to use it. The results have been great, but watching him spot opportunities we would’ve never even thought of is what really sets him apart. The guy knows his shit.”
A Quiet Powerhouse Ready to Expand
Heuser & Heuser was one of those firms doing a hell of a lot more business than most people realized.
They’d been around for decades, handled thousands of cases, and built a hell of a business in Southern Colorado. The kind of firm that quietly signs hundreds of clients without making a whole lot of noise about it.
But outside their home turf? Different story.
I met Brennan Heuser through a client recommendation, and after a few conversations, it became pretty clear that H&H had something special. They didn’t need someone to teach them how to run a successful law firm. They’d already figured that part out.
They needed a partner who could turn a local name into a statewide powerhouse.
The Opportunity
Colorado is a big state. And being a big deal in Colorado Springs doesn’t automatically make you a big deal in Denver.
H&H had spent decades earning its reputation in Southern Colorado. Two offices, deep local roots, and a steady stream of cases to show for it.
But expanding into new markets is a different game. You’re competing against established names, spending money where nobody knows you, and trying to build trust with people who’ve never heard of your firm. The old-school approach? Spend years and a small fortune trying to make a name for yourself.
I had a different idea.
Use paid social to skip the slow introduction and put H&H directly in front of the people we wanted to reach. No waiting around for the rest of Colorado to discover them.
“Finding a marketing partner who truly feels like part of your team is rare. Ian brings honest advice, smart ideas, and the expertise to turn them into real results. Having someone who challenges your thinking and consistently delivers is worth its weight in gold.”
How I Did It
First, I needed to give people a reason to care. Brennan isn’t just another attorney reading lines in front of a camera. He’s a combat veteran, a Colorado Springs native, and someone with an actual story worth telling.
So we built creative around that. Real personality, real credibility, and messaging that gave people a reason to remember H&H.
Then came the less glamorous stuff.
Campaign structure, targeting, landing pages, offers, testing, optimization. I got my hands into every corner of the operation. Not because someone asked me to, but because that’s what it takes to get results.
The campaigns started producing quickly. And instead of calling it a win and moving on, I kept digging, testing, and finding ways to push things further.
The Takeaway
Heuser & Heuser spent decades quietly dominating their corner of Colorado. A successful regional firm, sure. But hardly a name that kept the big Denver players up at night.
That’s changing. Fast.
We took everything that made H&H successful in Southern Colorado and started bringing the fight to the rest of the state. New markets, bigger competition, and firms with a whole lot more name recognition. And guess what? It’s working.
The campaigns are producing, the expansion is gaining serious momentum, and H&H is proving they can compete with the biggest names in Colorado.
H&H isn’t content being a big fish in a small pond anymore. They’re coming for the crown.
Results
Some other guys I know...
Jacoby & Meyers
Los Angeles, CA
Behemoth of a firm. Jacoby & Meyers is one of those names you know even if you’ve never needed a lawyer. They’ve been around forever, with offices across the country. Bringing a brand that established onto social media has been pretty damn cool.
Rudin Law
New Orleans, LA
"Stop being polite... and GET RUDE." This New Orleans PI firm has a real personality in a market full of boring brands. Lee understands the importance of brand more than 99% of firms out there... which means I get to have a lot of fun come film time.
Heuser & Heuser
Colorado Springs, CO
These guys are cool as shit. H&H is a Southern Colorado personal injury firm with offices in Colorado Springs and Pueblo. Founded by two brothers in 1996, the firm handles all sorts of PI cases. It’s veteran-owned, too, which is pretty cool.
Larry H. Parker
Los Angeles, CA
Larry H. Parker was once a name everyone knew. But as advertising moved online, the firm fell behind. I came in to build their social presence and put the familiar name back in front of potential clients. Read how we brought the brand back.
CONTACT
No Pitch.
Let's just talk.
CALL/TEXT: 267-838-2760
EMAIL: ian@ianaharrington.com
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