Make Your Brand Impossible to Ignore
Paid Social gets you seen. Organic gets you believed.
Over Half of American adults are on social media every single day. Your Audience Is There. Are You?
The Problem
Why Firms Fail at Organic
Plenty of law firms are posting on social media and getting absolutely nowhere. They think they’re doing everything right, but there’s a big difference between being active on social media and actually being good at it.
Don’t Know The Game
Social has its own rules, and most lawyers don’t know them. Hooks, timing, algorithms. Little details separate great content from stuff nobody watches. Know the game.
No Brand Personality
Another lawyer in a suit talking car accidents. How original. Firms are so worried about looking professional they all look alike. Same videos, same scripts. Boring.
They Give Up Too Fast
They post a few videos, get just 200 views, and quit. Building a real brand takes time, consistency, and trial and error. Nobody becomes a household name overnight.
Views Over Cases
A million views sounds great. But how many become clients? Going viral means nothing if you’re reaching the wrong people. Give me 10,000 local followers who trust you.
The Method
Why My System Works
I hate saying shit like “I’ve cracked the code.” I cringe my bones into dust every time I see a marketer make claims like that… But I’ve spent more years and money mastering this game than anyone. My strategies win where amateurs struggle. And while others need a team of 10 to pull it off, I’ve already got every skill. I’m an army of one.
Strategy
A custom game plan using every trick I've learned to get you more cases.
Production
I fly to you. Professional film sessions including studio rentals.
Media Buy
I build, run, and manage every campaign. This is the real secret.
What’s Included
Your Social Department. Done.
I handle the whole thing. You don’t need to hire a team, learn the platforms, or figure out what to post next Tuesday. Here is what I do for every firm I work with.
Branding
Being memorable is kind of the whole point.
Your personality, your voice, your look. I figure out what makes your firm different and build a brand people actually recognize and remember. No generic nonsense.
Video Production
No boring lawyer videos. Please.
Ideas, scripts, filming, editing, graphics. All of it. I know what grabs attention and what puts people to sleep. And I’m not afraid to get a little creative.
Scheduling
There’s a method to what goes live and when.
I build a content calendar around your audience, your market, and your goals. Everything planned, organized, and ready to go. No scrambling for something to post at the last minute.
Posting
There’s more to it than hitting publish.
Captions, thumbnails, formatting, hashtags, timing. Every platform has its quirks. I handle the little details that give your content its best shot at performing.
Page Management
Your pages shouldn’t look abandoned.
I keep your profiles active, your branding consistent, and your audience engaged. Comments, updates, interactions. The little things that make your firm look like somebody’s actually home.
Reporting
Likes are useless. Cases are better.
I track what’s working, who’s watching, and whether we’re reaching people who might actually hire you. Then I use that information to make the next round of content even better.
Results
Proof, Not Promises
I could tell you how good I am at this all day. But that would get old. Here's the work.
Jacoby & Meyers
Los Angeles, CA
Behemoth of a firm. Jacoby & Meyers is one of those names you know even if you’ve never needed a lawyer. They’ve been around forever, with offices across the country. Bringing a brand that established onto social media has been pretty damn cool.
Rudin Law
New Orleans, LA
"Stop being polite... and GET RUDE." This New Orleans PI firm has a real personality in a market full of boring brands. Lee understands the importance of brand more than 99% of firms out there... which means I get to have a lot of fun come film time.
Heuser & Heuser
Colorado Springs, CO
These guys are cool as shit. H&H is a Southern Colorado personal injury firm with offices in Colorado Springs and Pueblo. Founded by two brothers in 1996, the firm handles all sorts of PI cases. It’s veteran-owned, too, which is pretty cool.
Larry H. Parker
Los Angeles, CA
Larry H. Parker was once a name everyone knew. But as advertising moved online, the firm fell behind. I came in to build their social presence and put the familiar name back in front of potential clients. Read how we brought the brand back.
CONTACT
No Pitch.
Let's just talk.
CALL/TEXT: 267-838-2760
EMAIL: ian@ianaharrington.com
Stalk me on: