Get Easy Cases From Social Media

There’s a massive difference between getting views and getting cases. If you’re serious about marketing your law firm on social media, you need to understand that difference. While many lawyers focus on vanity metrics like views and likes, those metrics don’t necessarily translate into leads or signed cases. What matters most is creating content that turns attention into action. If you’re ready to turn your social media presence into a lead-generation machine, let’s talk about the most common mistakes lawyers make and how to fix them.

Mistake #1: Talking About the Wrong Things

Lawyers love to talk about things that normal people simply don’t care about. It’s a tough pill to swallow, but it’s the truth. The vast majority of people don’t care about:

• Awards like “SuperLawyers”
• Holding insurance companies accountable
• Tort reform or other legal intricacies

What do people care about? Money. Every post you create needs to tie back to money in some way. Why? Because that’s what resonates most with your target audience. Here’s how to apply this principle to your content:

• Testimonials: Highlight how much money you secured for a client.
• Case Scenarios: Post videos asking viewers to guess how much a car accident case could be worth.
• Informational Content: Even when explaining topics like statutes of limitations, frame it around money—for example, how waiting too long to file could reduce their compensation.

You have one shot to grab someone’s attention. Make it about what matters most to them: how your services can positively impact their financial recovery.

Mistake #2: Misunderstanding the Algorithm

Social media isn’t about follower counts anymore. It’s all about the interest graph. Platforms like TikTok, Instagram, and Facebook show people content based on what they engage with—not who they follow. This shift has two major implications for law firms:

1. Every Post Must Stand on Its Own

Your content will often reach people who’ve never seen your page before. That means:

• Every post must include a clear call-to-action (CTA).
• Every post should showcase social proof (like client wins or testimonials).
• Every post must align with your core message.

You can’t assume people will dig through your profile for context or additional information. Your content must be self-contained and deliver value immediately.

2. Appeal to a Wide Audience

Because algorithms prioritize engaging content over niche appeal, your posts need to resonate with a broader audience. For example:

• Focus on universal pain points like financial recovery and medical expenses.
• Avoid overly complex legal jargon that alienates viewers.

By crafting content that speaks to a wide range of people, you’ll maximize your reach and increase the chances of turning viewers into leads.

Mistake #3: Structuring Content Incorrectly

Too many lawyers believe that more views equal more cases. They think if they can just get enough people to watch their videos, the cases will start rolling in. But that’s not how it works. Not all views are created equal. I’ve had videos with 20 million views generate zero cases. I’ve also had videos with 100,000 views generate 20 cases. What’s the difference? Content structure. To get both views and cases, you need to structure your content strategically. Here’s how:

1. Start with a Compelling Hook

The first three seconds of your video are critical. Grab the viewer’s attention immediately with something they can’t ignore. For example:

• “Most people ruin their accident case before it even starts…”
• “Did you know waiting to call a lawyer could cost you thousands?”

2. Foreshadow the Ending

Give viewers a reason to stick around. Tease valuable information or insights they’ll get if they watch to the end. For example:

• “At the end of this video, I’ll share the #1 mistake people make after a car accident.”

3. Insert a Mid-Video CTA

Place your call-to-action around the halfway mark. Why? Because most viewers drop off before the end of the video. Mid-video CTAs like “DM me for a free consultation” or “Click the link to learn more” ensure your message reaches the maximum number of viewers.

4. Close by Reinforcing the CTA

The rest of your video should explain why viewers need to act. Highlight the risks of waiting too long or making common mistakes. This reinforces your CTA and encourages action. By following this structure, you’ll create content that not only attracts views but also converts those views into tangible results.

Closing Thoughts

Social media marketing for law firms isn’t easy, but it’s worth it. If you can avoid these common mistakes—talking about the wrong things, misunderstanding the algorithm, and structuring content poorly—you’ll be miles ahead of your competition. Remember: success on social media requires time, strategy, and persistence. With the right approach, your content can become a powerful tool for generating high-value cases. And if you’re ready to take the next step, I’d love to help. I offer free consultations and strategy sessions daily. Don’t hesitate to reach out—I’m here to help you transform your social media presence into a lead-generating machine. By applying these principles and committing to the process, you’ll position your firm for long-term success on social media. Start today, stay consistent, and watch the cases roll in.